This course focuses on leveraging AI and Generative AI to optimize sales and marketing strategies, enhance customer engagement, and drive business growth.
Session 1: Introduction to AI in Sales & Marketing (9:00 AM – 10:30 AM)
Overview of AI's transformative impact on sales and marketing.
Understanding Generative AI and its applications in creating personalized content for blogs, emails, and social media.
AI-driven insights for market monitoring and performance optimization.
Session 2: AI for Sales Optimization (10:45 AM – 12:30 PM)
Using Generative AI for sales forecasting and CRM management.
Building effective cross-sell, upsell, and lead generation strategies with AI.
Chatbots and virtual sales assistants for customer interaction.
Lunch Break (12:30 PM – 1:30 PM)
Session 3: AI for Marketing Campaigns and Personalization (1:30 PM – 3:00 PM)
Developing marketing plans and buyer personas using Generative AI.
Hyper-personalization at scale through AI-driven communication.
AI-enabled audience profiling and advanced channel orchestration.
Session 4: Ethical AI in Sales & Marketing & Future Trends (3:15 PM – 4:30 PM)
Applying ethical and strategic Generative AI practices for scalable business impact.
Discussing customer lifetime value prediction and churn prediction with AI.
Exploring the future of AI in sales and marketing and emerging tools.
